The new KENVELO 2015 summer collection in Winmarkt Ploiesti

KVL Urban Free Style | summer 2015

When you say summer, you automatically think of vacation, and when you say Urban Free Style, you can’t help but think of KVL!

The spirit of KENVELO transforms into KVL Urban Free Style with its modern and versatile line that can be found in full in the new KVL 2015 summer collection, where lovers of this fresh and trendy brand have the opportunity to enjoy the holiday air emanating from the pieces the collection. The image of relaxed and carefree young people enjoying everything summer means (coastline, travel, surfing, sand) dominates the summer collection. At the same time, the collection is full of freedom and courage and can be worn brilliantly not only in the sea area, but also in the urban landscape.

W o m e n C o l l e c t i o n

The KVL collection combines elements of Urban Free Style with delicate and feminine elements. The final effect is very modern, perfectly appropriate for the season and which presents us with an active, strong and anchored woman in the present, but who accentuates her femininity with the help of KVL clothes that tell their story in a summer setting.

Timeless pieces with a classic cut, such as denim shorts, stand out through extremely feminine details, such as lace, while the materials used to make tops, t-shirts or dresses are specific to summer and dominated by a floral pattern.

Navy blouses with long or short sleeves are not missing from this KVL summer collection, details such as miniature flowers or en coeur neckline can be found in these pieces of clothing. At the same time, the collection abounds in simple or printed t-shirts, delicate short or long dresses, sleeveless shirts and shorts.

The color palette of the KVL collection is a specific one for Urban Free Style, borrowing colors such as blue, white, red, pink, blue, bright yellow, turquoise and fuchsia from the active lifestyle of today’s young people. The palm leaf is present as a print on most pieces, along with orchids, hibiscus and other tropical flowers. The materials used are light and comfortable, which allows the body to feel the fresh air of the vacation even better.

The accessories were not neglected, which contain details from the basic pieces of the collection and which complete the rest of the articles created in the spirit of Urban Free Style.

M e n C o l l e c t i o n

The collection dedicated to men stands out for t-shirts at the base of the neck or polo shirts, plain or with different prints in the chest area. The front design often has vintage graphics or combines images inspired by the surf and nature with those of American college sports teams.

The collection also includes short pants made of several types of denim, with twisted hems, as well as shirts with short sleeves and ribbed material. Sunglasses, canvas sports shoes and textile belts stand out as accessories.

The color palette is made up of shades of green, gray, blue, blue, yellow, varnish, navy blue and white. Regarding the materials used in these KVL Urban Free Style pieces, the most used is plain cotton or mixed with other textile fibers, for more mobility and comfort.

This season, KVL has co-opted Otilia, the artist who performs the super hit Billionaire, to be the introductory campaign image in the new Summer Urban Free Style spirit.
The multimedia project – photo and video – “KVL presents Otilia” – follows the artist in the essential aspects of her daily life, the spirit of Urban Free Style being captured through the complete KVL outfits.